XMUG

XMUG · THE COLLECTION

Every good idea.
A place to stay.

The stories, words and details
that brought XMUG here.

Freedom. Focus. Taste. Warmth.
One brand. Many ways to say it.

A continuing story.

Built on
what matters.

Freedom, focus & taste.

Capacity leads to fewer refills and interruptions; warmth and a personal setting keep the drink in step with your day.

Read the focus story

A fuller everyday.

Work, home, meetings, commuting, road trips, travel, camping and fishing all have a place in the collection.

Explore the scenarios

A meaningful gift.

Five recipient groups, personal markings, packaging and small-batch projects bring Lucky777 into something shared.

Create a gift brief

A creator’s own angle.

The 3 / 10 / 30-minute guide, four story angles and six practical demonstrations support an independent perspective.

Open the creator guide

The everyday details.

Visible controls, charging behavior, handling and condition-led testing remain beside the benefits.

Read the product observations

Your customers. Their routine.

Find the audience, the use case and the product experience that fits your store.

Explore partnership

The words worth keeping.

One brand.
Many ways to say it.

92 original lines. Three complete combinations.
Your coffee. Your taste. Your freedom.

Selected brand words for the current product story. Keep product facts, use conditions and the final offer alongside any advertising you create.

92 of 92 original lines

Freedom: the brand theme

23 lines

  • Your coffee. Your taste. Your freedom.

  • Your coffee. Your time. Your freedom.

  • Your coffee. Your focus. Your freedom.

  • Your coffee. Your temperature. Your freedom.

  • Your taste. Your temperature. Your freedom.

  • More freedom in every cup.

  • More freedom in every part of your day.

  • More freedom in the way you drink, work, move, and live.

  • More freedom. More ways to enjoy your day.

  • More freedom. A better way to enjoy your day.

  • More freedom. One better way to enjoy your day.

  • More freedom to enjoy your day, your way.

  • More freedom to enjoy coffee your way.

  • Freedom, in every detail.

  • Freedom, down to every detail.

  • Every thoughtful detail gives you more freedom.

  • More coffee. Longer warmth. More freedom to enjoy it your way.

  • More coffee. More focus. More freedom in every cup.

  • More coffee. More focus. More freedom.

  • More coffee. Fewer interruptions. More freedom in every cup.

  • More coffee. Warm for longer. More freedom in every cup.

  • More coffee. Less refilling. More freedom.

  • Different freedoms. One better way to enjoy your day.

Capacity, focus and time

26 lines

  • More coffee. Fewer interruptions.

  • More coffee. Fewer interruptions. More freedom.

  • More coffee. Fewer interruptions. More freedom to focus.

  • Fewer interruptions. Deeper focus.

  • Fewer interruptions. More time to concentrate.

  • More time between refills.

  • More time for what matters.

  • 777 ml. More uninterrupted time.

  • 777 ml for more coffee and fewer stops.

  • Larger capacity. Fewer interruptions.

  • Your best work deserves uninterrupted time.

  • Your time is worth more than another refill.

  • Stay in the flow. Let your coffee keep up.

  • Stay focused. Stay in your flow.

  • Stay focused longer.

  • One fill. More flow.

  • Less refilling. More focus.

  • Less refilling. More concentration.

  • Less refilling. More creating.

  • Less refilling. Fewer interruptions. More time.

  • More focus. Less friction.

  • Built for the work you do not want to interrupt.

  • Keep the coffee warm. Keep the momentum going.

  • Your coffee stays warm. Your focus stays yours.

  • When your focus matters, every interruption costs.

  • Spend less time managing your coffee.

Temperature, taste and choice

11 lines

  • A wider range, tailored to your taste.

  • A wider range. Tailored to your taste.

  • A wider range, designed around real drinking comfort.

  • More temperatures. More ways to enjoy.

  • More temperatures. More ways to match your taste.

  • More temperatures. More freedom to suit your taste.

  • Your taste. Your temperature. Your way.

  • Your temperature, your way.

  • More choice where it matters.

  • Enjoy your coffee, your way.

  • Precise temperature. Precise taste.

Precise degree-by-degree control

16 lines

1° describes the selectable temperature increment. It is not a guarantee of whole-drink measurement accuracy.

  • Complete control, down to the degree.

  • Your temperature, down to the degree.

  • Precise control, degree by degree.

  • Control every degree.

  • Every degree. Your decision.

  • 1° precision. Complete control.

  • Your perfect temperature, one degree at a time.

  • Complete control. No app required.

  • Complete control, no app required.

  • No account. No pairing. No phone to find first.

  • No app. No pairing. No phone required.

  • Simple controls. More freedom.

  • Simpler control.

  • Press. Set. Keep going.

  • Press. Set. Enjoy.

  • Effortless control.

Warmth, runtime, mobility and charging

12 lines

Cordless warmth depends on battery charge and use conditions. Heating pauses while charging.

  • More coffee. Warm for longer.

  • More warmth wherever you go.

  • Warmth that keeps up with you.

  • Warmth that goes wherever you do.

  • Hours of warmth. Fewer interruptions.

  • Stay warm longer. Stay focused longer.

  • Longer warmth. Fewer reasons to stop.

  • More warmth. More focus. More freedom.

  • Your coffee. Beyond the dock.

  • No more dock. Less refilling.

  • Less waiting. More living.

  • Less waiting. More freedom.

Materials, confidence and quality

4 lines

  • Premium materials. Everyday peace of mind.

  • Thoughtfully made for the drinks you enjoy every day.

  • Built with premium stainless steel.

  • Premium stainless steel interior.

Three complete stories.

More coffee. Fewer interruptions. More freedom in every cup.

More coffee. Warm for longer. More freedom in every cup.

XMUG is designed around the freedom to drink, focus, move, charge, and stay in control—without your coffee getting in the way.

More ways to tell the story

Fewer Refills

777 ml Fewer Refills Fewer Interruptions More Focus More Freedom

XMUG is built for capacity, runtime and freedom—not minimum weight.

Before You Choose XMUG

HAND WASH ONLY

NEVER MICROWAVE

Gift Freedom

Made for Meaningful Giving

Make It Yours

Small-Batch Customization

XMUG supports small-batch customization.

XMUG has small-batch customization capability.

3-Button Direct Control

For Lovers & Couples

For Parents & Family

For Friends

For Teams

For Organizations